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NIKE React

 

Nike approached Minimal Massive to create an animated AR loop that would augment the release of their React shoe. We took the opportunity to work with Glow Box who developed an iphone app that we could use to test our baked textures and animation in “real world” conditions which proved to be very helpful. Big thank you to Adam Tenuta and the Nike team for the fun collaboration.  

 
 

ASSET DEVELOPMENT