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WAHELP OPioiD PREVENTION

 

We partnered with agency DH to pitch a unique concept for a series of PSA’s to raise awareness of the opioid epidemic. The goal was to tell individual stories of hardship and success with their call to WaHelp as the turning point, told from three different demographics and set to different illustration styles to help attract the attention of each respective audience.

Credits:
Direction: Minimal Massive
Designer 1: Andrew Embury
Designer 2: Pete McDonald
Designer 3: Amelia Chen